As you must know by now, I’m a fan of signature guitars. I think they’re really cool. There’s just something about them…
But one thing I do NOT get is wicked expensive signature guitars. Aren’t signature guitars meant to get the band/guitarist’s name out there more, give the company a good reason to do something new and gauge the audience’s response, and give the buyer something cool to play? How can ANY of these be accomplished if the guitar is ridiculously priced.
Take Kirk Hammett: Now, Kirk Hammett does not make cheap gear. Well, his name is on some cheap gear that some people would consider to be his, like the Randall KH15 which features NO tubes or anything that the higher-end Randall KH’s offer like preamp modules. It’s just a low-budget practice amp with Kirk’s name on it. I seriously doubt he would use it, but then again, I doubt he would use the junior version of his KH2 that’s also for sale.
But if you want a guitar that’s close to his, you’re going to face the choice of either getting an LTD, made in lower-cost countries with assembly-line means (ESP says so themselves on their web site) or step up to the ESP line and bask in Japanese craftsmanship. The price difference is about fifteen-hundred dollars from the LTD version which costs $1,199.00 and the ESP which costs $2,599.00.
All things considered though, $2,600 isn’t unheard of in the signature world. I would even be inclined to say it’s about average especially for what you’re getting (neck-through, Floyd Rose, alder body, EMGs etc etc). What I don’t understand is the 2009-only KH2 Ouija. This finish scheme was released earlier only to have the makers of Ouija sue ESP for using their stuff without their permission. A handful was released to the public before production was shut down. Now they have permission and for 2009 they are releasing these guitars again, both as an LTD version and as an ESP version.
So let’s get some things out of the way first: this is the same guitar as the KH2 but it features an ebony fretboard and mirror inlays whereas the normal KH2 features a rosewood fretboard and pearl inlays. The inlays are different too and there’s (of course) the Ouija graphic that is able to be obtained online from various sources for you to put on whatever guitar you want.
Yet the price difference between the KH2and the ESP KH2 Ouija is ridiculous. The LTD versions are separated by two hundred bucks. The differences include different inlays and the paint job. The neck wood and inlay material remain the same.
I’ll say again: 200.00 difference.
So what would you think the difference is between the ESP KH2 and KH2 Ouija? $400.00? $800.00? $2,000.00?
NO!
The difference is $6,400.00.
I didn’t mistype that. Sixty-four HUNDRED dollars separates the two incredibly similar guitars.
I fail to see the reason why, honestly. Perhaps because the previous handful of Ouijas are worth so much that ESP decided that they would adopt a business practice much like beanie babies and release a new batch of what was previously incredibly rare and charge what they think they can sell for.
It’s ridiculous. There’s no way I could ever spend nine thousand dollars on a signature guitar, let alone one that isn’t a tribute model like SRV’s #1, Clapton’s Blackie, Setzer’s Stray Cat etc. etc. At least those have attributes that CLEARLY represent a ton of work that went into it. This is JUST a signature guitar.
And whereas I might think this is the rare case, it turns out that at least one more company is offering up signature guitars at crazy prices too. Parker guitars charges $3,999.97 for their Adam Dutkiewicz Dragonfly model and the only difference I can see between it and a normal Fly is EMG pickups. His signature guitar is the lowest costing of Parker’s though, at least as of this writing. Vernon Reid’s Parker goes for $5,999.97 but the craziest pricetag I have EVER seen for a non-tribute guitar is Adrian Belew’s signature Parker coming in at $9,599.97. For almost ten grand you can get a car that will last years and the functionality of it far outweighs a guitar. It can take you places in a literal sense, you can drive it, you can sleep in it, you can eat in it, you can listen to music through it, you can offer rides to hitch hikers with it.
I completely fail to see the point in even releasing these guitars. The Adam D. model is ridiculously pricey, but if Parker wants to convince you that it’s cheap by holding up Belew’s price tag next to it, that’s a good business practice. In social psychology it’s called the “big to small” method where you might say to a friend “Hey, can I borrow a hundred bucks?” and they’ll say no way so you’ll reply “Well, can I borrow twenty?” and they’ll say yes. Why? Because it isn’t a hundred bucks. The trick is you wanted twenty bucks anyway, you just knew they would say no if you flat out asked them for it.
Anyway, who is buying these guitars? I see goatee’d metal heads on Youtube with the white KH2 Ouija (the LTD version is not offered in white, by the way) thrashing away and have to scratch my head. I just don’t get it.
And honestly, I don’t think anyone wins with these. People like Belew are only getting their name out there by having people like me cry “WAY TOO PRICEY!” Guitar companies are making guitars that shops probably won’t even risk buying because putting ten grand into ONE guitar seems like an AWFUL business practice. What if a potential buyer comes in and falls in love with it but only, oh ONLY, if the shop had it in ORANGE instead of black? It will just sit there on the floor or in a case neglected, a wasted ten thousand dollar investment that sooner or later the shop will just cut loose for what they paid just to stop seeing it.
And the buyers? Well, who’s buying these? Who can honestly say they would be willing to put ten grand into a modern signature guitar that shows no real promise of becoming a collector’s item? How many people have been burned buying “collectible” comics in their childhood’s only to find out they aren’t worth any more (maybe even less) than the cheap, non-special versions?
I’m all for signature guitars and I’m all for signature artists helping make a guitar that they would use on stage but there HAS to be SOME way for people to see that there’s a limit to the price they can charge.
-Pappy