EMI and Pink Floyd have been in a legal battle for a while. Much like how Seinfeld wasn't released on DVD for quite some time until royalties based on DVD sales, a concept that wasn't even considered when the original contracts were signed, Pink Floyd and EMI had no idea that there would be a thing called the Internet or that Apple would come out with a wickedly successful MP3 store that offered single tracks for purchase.
Pink Floyd's position was that every one of their albums was meant to be listened to in its entirety and NOT a track here, a track there, a track from this album, a track from that album, none of that. Start to finish and one album at a time.
Fair enough.
I understand that a band would want to take that position for a variety of reasons and yes, among them is the desire to tell a complete story with their album. But I have another motive for you to chew on if you like:
Some bands suck but have one good song. That's harsh, but let's just roll with it for just a bit, OK? Imagine a band that had one good song, one song that really gets your toes tapping and you can't get it out of your head and because of it's catchiness or sonic value, the radio is playing it and (suspiciously) nothing else from the album. iTunes enabled you to buy that one song and if you were feeling particularly adventurous you could buy two or three more songs and if they're bad, hey, you're only out three or four bucks instead of fifteen.
My theory is that SURELY someone noticed that the album is awful be it some members of the band or management and words were exchanged and they say something like "no one will buy the whole album unless we pitch it as a story where you NEED the whole album to get the whole story. Otherwise kids will be buying one song guaranteed and three or four songs if they're feeling particularly adventurous instead of shelling out the greenbacks for the whole shebang!"
And then they can say just that: it's a concept album, a sonic story book and hope that people buy it (the lie and the album). It was a bit of a gamble though because iTunes still sold tracks independently. With Pink Floyd winning this case these awful bands can actually say that they REFUSE to let the label or iTunes or any other musical distribution centers sell their tracks one by one.
And they'll get away with it too.
A lot of people think Led Zeppelin was smart (I even heard "mysterious") for releasing just albums and not singles but I think it was just a good bit of business smarts. Why let a consumer spend five bucks on a single and a couple of songs when you can actually force them to buy the whole album?
Of course, I'm not talking about quality here, Led Zeppelin is a freaking amazing band, but you can't argue with the shrewd business tactics.
Anyway, Pink Floyd has made it possible for bands to try that method again but I don't think it will work.
At all.
Why? Because people have friends. Friends that have music and friends that will tell you only one song on the album is good and they'll feel ripped off enough to burn you the one song you want for free and all to give the proverbial finger to a band that would try to rip them off so much.
I also think you'll see a lot more illegal downloading of those particular albums or songs.
AND I don't think that bands that try this method of getting the most money from the consumer for a product that lacks in quality will stick around very long. "Fool me once, shame on you, fool me twice shame on me," is what everyone will be saying to themselves as they look at the band's sophomore album.
But I'm not worried about horrible bands. I'm not concerned with them at all, I just thought I would throw that out there for everyone to think about because I'm sure everyone has bought an album that was a stinker save for one song.
I'm more concerned with Pink Floyd. When I read about this first, a commenter on the blog that reported on it (their name escapes me right now and I feel awful about it) said that if this was such a problem for Pink Floyd then they shouldn't have let the radio play single songs from albums from the release until now. That rings true to me! I'm not a huge fan of Pink Floyd. I would be the guy who buys one song (Hey You) but if I can't buy that one song I'm strongly inclined to reconsider the purchase entirely. This doesn't swing both ways for me based on the quality of the song. If a band wants to put me in a position where they're saying "it's all or nothing," it'll be nothing at all and I'll walk away. I'll go through my day and the whole event will probably be forgotten by dinner. You can't expect to bully someone into buying whole albums from a band that is so very hit or miss with a new generation. Everyone knows the classics (that were played on the radio one at a time without the surrounding album attached) but are those known songs enough to make most people want to shell out way bigger bucks so the band can feel like their story is told correctly?
I know there are practical points of comparison where I can be proven wrong in my logic. I can't buy books chapter by chapter only reading the good parts, I can't watch only the middle of a movie, etc. etc. but books and movies are not split up in ways that are so convenient to separate them with. We are used to pulling out tracks because individual tracks have ALWAYS been pulled out! Not just with radio but look at concerts! Bruce Springsteen played Born To Run in it's entirety, Slayer played Reign In Blood in it's entirety etc etc but these are the exceptions! People don't go to a Metallica show wanting to hear Fade to Black and the rest of Ride the Lightning around it. They want to hear One, Four Horsemen, The Memory Remains and yes, even Enter Sandman.
So do I think Pink Floyd is in the wrong? You bet. I can see their point as an artist but trying to strong-arm the consumer is NOT the way to go about getting your message across. You need to focus on putting it out there in other ways like on your website or send the whole album to bloggers who will say "this one song is good, but check out what's around it too. It gets deep fast," or something like that. Trying to force someone like me to choose between buying a whole album so I can "get the whole story" and you can "get all of your profit" will get you absolutely nothing from me.
-Pappy